Emails, product reviews, and shopping apps are “star” tools to drive customer engagement according to the Ryan Partnership Digital Shopping Tool Impact Study 2013.
The study found that shoppers rank tools depending on their ability to influence their shopping behavior and satisfy their shopper needs. The Ryan study, which covered 16 different digital shopping tools, revealed that emails from brands and retailers, online product reviews and shopping apps are considered most useful by shoppers and most likely to impact shopper....