CHICAGO, Sept. 19, 2011—Whether you consider yourself a frugal fashionista or a savvy saver, it’s quickly becoming clear that consumers no longer view bargain hunting as a necessary chore, but rather an enjoyable pastime. According to Mintel Inspire’s newest trend - Let’s Make a Deal - the gamification of the saving experience will only increase in the future.
Mintel data reveals that 64% of US moms say they’re spending more time looking for sales, discounts and coupons compared to last year, while 28....