Loyalty programs come in many shapes and sizes and have nearly a limitless number of potential options. Brands need to know the essential components of a solid loyalty program to make it effective and to drive results. The information provided below from Antje Helfrich and Laurie Meek from Lenati, a marketing and sales consulting firm located in Seattle, Washington, will help brands better navigate and understand loyalty program options. Lenati has also released a report on this topic entitled “The Future of Customer Loyalty,&rdquo....

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