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Traditional, transaction-based loyalty programs—once the be-all, end-all of the industry—have in recent years become only one of many viable approaches to driving customer retention. One of the other, newer approaches that’s making waves in the industry is membership-based loyalty, which offers consumers unique offerings and exclusive experiences for a regular (usually monthly) fee.
To get an inside look at the trend, Loyalty360 recently spoke with two representatives of Lenati, the....
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