DOVER, N.H.—RewardsNOW has finalized a $7.5 million investment from Edison       Venture Fund, further positioning the customer loyalty and financial     services provider for client growth and expansion of the services it     offers.

RewardsNOW provides customer loyalty programs to more than 300 financial     institutions. Founded in 1997, RewardsNOW designs, implements and     manages turnkey direct marketing and loyalty programs for the full range     of financial services including credit cards, debit cards, loans,      deposits and online banking.

RewardsNOW CEO, Steven VanFleet, called the timing of this investment     “perfect from a market perspective,” adding that RewardsNOW is seeing a     strong resurgence in financial institutions seeking loyalty and reward     solutions as the economy strengthens. “The investment will accelerate     RewardsNOW’s ability to broadly expand its program capabilities and     support to meet client needs,” VanFleet said.

“The next generation of loyalty programs requires a provider who can     efficiently and cost-effectively integrate the latest offerings     surrounding enterprise loyalty, merchant-funded rewards, and broad-based     redemption options,” said VanFleet. “This must be supported by     world-class expert consulting and a full array of consumer communication     tools and channels. This investment allows us to continue to meet that     challenge.”

Michael Balmuth, Edison Venture Fund General Partner, and Rick Auletta,      Edison Director Network member, will join RewardsNOW’s Board of     Directors. Auletta is Vice President of Sales for Edison portfolio       company, IPP. VanFleet said Edison’s strategic counsel and experience at     accelerating the growth of financial technology companies will be     instrumental to RewardsNOW’s success.

“We have been impressed by the vision and strong leadership, as     evidenced by RewardsNOW’s impressive growth and customer satisfaction,”      stated Balmuth, “and look forward to our role in helping to build on     that record of performance.”

Edison has invested in 33 financial technology businesses. Active     portfolio companies include Billtrust, FolioDynamix, Gain Capital,      Liberty Tax, Neat, Portico, Scivantage and TraderTools. Past investments     also included Best Software, DPM, EdgeTrade, E-Transport and Princeton     Financial Systems.

About RewardsNOW

RewardsNOW is a premier provider of marketing services for the financial     industry. The company’s turnkey loyalty solutions include configurable     web-based loyalty platform, marketing communications,  analytics/ROI     reporting, rewards catalog/fulfillment, merchant network management,      design and program management/consultation and customer support.  These     products and services generate incremental profits from increased member     acquisition, increased product usage, and lower customer attrition       rates. RewardsNOW is based in Dover, New Hampshire. For more     information, call 800.240.4814, ext. 232, or visit

About Edison Venture Fund

Established in 1986, Edison partners with entrepreneurs, service     providers and other financing sources to build successful companies.      Edison provides capital and value-added services to late stage ($5 to 20     million revenue), information technology businesses. Initial investments     range from $5 to 8 million. Edison typically serves as the sole or lead     investor in financings up to $10 million. In addition to providing       expansion capital, Edison funds management buyouts,  recapitalizations,      spinouts and secondary stock purchases.

Edison’s investment professionals are based in Lawrenceville, NJ,  New     York, NY, Needham, MA and McLean, VA. Industry specialties include       application software, communications, financial technology,  interactive     marketing, and healthcare IT. Edison’s successes include ACT!,  Axent,      Dendrite, Mapics, POMS, Visual Networks, VirtualEdge, Vocus and many     other information technology leaders, which have a combined market value     exceeding $5 billion. Edison currently has $550 million under management     and is actively making new investments.


Anne Gaudette, 603-516-3440 ext. 232
Dux       Public Relations
Kristine Tanzillo, 903-865-1078

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