Loyalty programs are a great way to increase the acquisition and retention of customers, but they also demonstrate customer appreciation. And guests staying at Le Club Accorhotels can sleep comfortably knowing that they are in the care of a brand that values and respects their business. Recognized for its generosity and customer engagement, Le Club Accorhotels was recently awarded four Freddie Awards for loyalty program excellence.
After the votes were tallied from frequent travellers and industry professionals, Le Club Accorhotels accepted the Program of the Year for Europe/Africa award and the Hotel Loyalty Program of the Year in Asia Pacific/Oceania/Middle East award. And in addition to these prestigious awards, Le Club Accorhotels also received two Best Promotion awards for its highly successful “Receive up to €160 in Points” campaign that improved customer engagement across these same regions.
“Winning these Freddie Awards is especially exciting as it reflects our guests’ opinions,” said Javier Cedillo-Espin, Senior Vice President of Loyalty and Customer Expertise at Accor Asia Pacific. “In the past years, we have not only doubled our member base in Asia Pacific but we also continued to enhance the generosity of the program by listening to our guests. This involves delivering rewards and benefits that are meaningful whenever they travel.”
Alongside its efforts to continually enhance the customer experience, Le Club Accorhotels was honored for its program’s generosity and flexibility. The international hotel brand allows guests to use points with no restrictions and no blackout dates. This includes access to the amenities offered in 2800 resorts and hotels all across the world.
Le Club Accorhotels’ loyalty program also supports over 18 million members who can very quickly collect and redeem points across the brand’s numerous affiliates such as Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, ibis, ibis Styles, Adagio and Thalassa Sea & Spa.
Furthermore, Le Club Accorhotels also bolsters its award-wining program with a host of regularly reoccurring surprise and delight promotions. In just the last year alone, it has organized almost 50 promotions that offered triple points, free dining options, and VIP access to exclusive events including a Justin Timberlake concert.
“The fact that we were voted the Best Loyalty Program in every region outside of America shows that what we are doing resonates with our members,” Cedillo-Espin said. “We are very grateful to everyone who voted for us and to all our teams for their hard work in delivering this world-class program.”