TOKYO, Oct 27, 2009 Lawson Inc., Showa Shell Sekiyu K.K. and software rental firm Geo Corp. said Tuesday they have signed up for a joint point-based customer reward program to be launched by a Mitsubishi Corp. subsidiary around March next year.
Customers carrying a point card called Ponta to be issued under the program can get points when making purchases at Lawson convenience stores, Showa Shell gas stations and Geo DVD rental shops and use the points to pay for goods and services offered by firms affiliated with the plan.
Loyalty....