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CarMax, the nation’s largest retailer of used cars, says it completed its omni-channel rollout which empowers customers to buy a car on their terms – online, in-store, and a seamless integration of both. The announcement was made in the company’s second quarter earnings release, where the company reported record results and profitability.
Customers can opt to complete the car buying experience in-person at one of CarMax’s 220 stores nationwide; or buy the car online and receive delivery through contactless curbside pickup, available nationwide, or home delivery, available to most customers. CarMax has the nation’s largest used car inventory of more than 55,000 vehicles.
CarMax’s research has found that customers don’t want to be forced to interact 100 percent in-store or 100 percent online. That’s why CarMax purposely built its omni-channel offering to give customers the option to seamlessly do as much, or as little, online and in-person as they prefer. CarMax provides experienced guidance whenever and wherever customers want, including in-person, online and over the phone.
“When we set out to create the future of car buying, we knew that customers wanted personalized, convenient and on-demand retailer experiences where they can seamlessly navigate between online and in-person, all on their own terms,” says Bill Nash, president and CEO of CarMax. “CarMax has always stood for empowering the customer and offering an exceptional experience. The significant investments we’ve made in technology and digital innovation, coupled with the tireless efforts of our 25,000 associates nationwide, enable us to deliver this iconic experience the way only CarMax can.”
For more information, visit www.carmax.com.
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