It’s only been about four months since Lancôme launched L’Oreal’s first-ever loyalty program, Lancôme Elite Rewards−which is one of the first loyalty programs unveiled by a major cosmetics brand. But the early return results have been staggering: Lancôme has seen a 60% monthly action rate from its new loyalty program. This is not a traditional loyalty program. Users earn points that they can redeem for Lancôme products and beauty experiences not just by buying Lancôme products, but....

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