CARY, N.C.—Facing increased competition, credit unions struggle to work smarter     while still providing superior member service. Lafayette Federal Credit     Union (LFCU) wanted to predict and prepare for events and issues rather     than simply react. With an influx of valuable data from multiple sources     including core processing systems, LFCU needed to revamp its data     infrastructure so it could consolidate and analyze data better. The     company selected SAS     Banking Intelligence Architecture from SAS, the leader in business     analytics, to seamlessly integrate data with comprehensive reporting     and predictive analysis.

With SAS, LFCU can work both smarter and faster. Daily automatic     financial reports will provide critical management information     significantly faster with less effort than the previous manual process.      Also, SAS will help LFCU analyze volumes of transactional data for     trends and patterns, creating new reporting possibilities. Finally, the     organization will gain a consistent method for organizing product     offerings and a comprehensive way to code business rules.

“SAS offered everything we were looking for – superior data integration     with reporting and predictive analytics paired with outstanding service     and employee expertise,” said Ronda Polhamus, Chief Administrative     Officer at Lafayette Federal Credit Union.

SAS Banking Intelligence Architecture provides a unified platform,      including a comprehensive industry data model combined with data     integration, business intelligence and reporting, to integrate, share,      centrally manage and leverage data across the entire organization. Each     step in the process is integrated with the next to avoid technology gaps     that negatively affect processing time, data accuracy and IT resource     demands.

LFCU will be able to disseminate information to managers more     effectively by using SAS. For example, individual managers can organize     and track specific data that affects their departments and disseminate     it to employees quickly, easily and accurately.

“Predictive insight is going to be the biggest benefit for the     organization. With foresight, we can act quickly to circumvent possible     detrimental events and better manage positive outcomes, rather than     react after a problem has already occurred,” said Polhamus. “By being     better informed about our organization, we can make smarter management     decisions based on better data.”

“With SAS, Lafayette Federal Credit Union will be able to transform its     operational and transactional data into the gems of predictive insight     needed for fact-based management decisions,” said David M. Wallace,      Global Financial Services Marketing Manager at SAS. “Lafayette’s     management team can now accelerate decisions that affect members and the     institution with greater confidence supported by SAS.”

About LFCU

Lafayette Federal Credit Union is one of the premiere financial     institutions in the Washington, DC area. Since its founding in 1935, it     has sought to provide members with a safe and convenient place to save     and to offer loans at rates and terms more favorable than those of other     financial institutions.

About SAS

SAS is the leader in business     analytics software and services, and the largest independent vendor     in the business intelligence market. Through innovative solutions     delivered within an integrated framework, SAS helps customers at more     than 45,000 sites improve performance and deliver value by making better     decisions faster. Since 1976 SAS has been giving customers around the     world THE POWER TO KNOW®. SAS and all other SAS Institute     Inc. product or service names are registered trademarks or trademarks of     SAS Institute Inc. in the USA and other countries. ® indicates USA     registration. Other brand and product names are trademarks of their     respective companies. Copyright © 2010 SAS Institute Inc. All rights     reserved.

Kris Balic, 919-531-0624,
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