Kroger Transformation is All About Redefining the Customer Experience
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Following a less than spectacular first quarter−when its stock tumbled to its largest one-day loss since 1999 after same-store sales dropped for the second consecutive quarter−Kroger, the largest U.S. supermarket chain by revenue and the second-largest retailer (behind Walmart), registered a much more positive fiscal result in the second quarter. Total second-quarter sales increased 3.9 percent, to $27.6 billion, up from $26.6 billion for the same period last year.  Kroger CEO Rodney McMullen said during the....

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