Digital technology, especially in the loyalty marketing world, has taken off and many companies use it to significantly enhance their respective customer experiences. Take Kohl’s, for example.
Kohl’s last week announced omnichannel and digital initiatives to support its commitment to delivering an easy shopping experience. Whether shopping in-store at Kohl’s stores nationwide, online at Kohls.com, at home or on the go on mobile devices, Kohl’s customers will discover new shopping tools including a store mode....