Please enter your username or the email address associated with the account so we can help you reset your password.
Kobie Marketing has designed a plan to grow the company’s customer base while eliminating customer pain points. At the head of this plan is new President, Marti Beller. Beller’s appointment kicked off what Kobie said will be a year of promising growth, with expansions planned in both the technology and professional services offerings.
The family-owned company, launched by the Hechtkopf family in 1990, now has more than 460 employees. It has been on Inc. magazine’s list of the 5,000 fastest-growing, privately held small companies for eight years. Beller says, “We don’t see any slowing down.”
Beller continues, “For me, getting back to a mid-size company where culture is a huge component of what the company is all about was very important to me. What brought me here was the family feel of the culture, the fact that our products and services are best in class, and the fact that I got to be part of a community and culture that I thought I could call my home.”
Beller was previously Senior Vice President of Global Loyalty Products and Platforms for Mastercard. Before that, she was president of Connexions Loyalty and co-founded PlanG, a social enterprise venture that enabled individuals to donate to the causes they cared about.
Kobie is among the largest players in the loyalty marketing industry, an approach to marketing that involves providing rewards and incentives to consumers for using a product. Kobie builds loyalty marketing programs for many of the world’s most successful brands.
Beller says Kobie stands out in part because it provides both technology and services, and each offering complements the other. “We’re not just leaving you to use our technology and hope that it’s all okay,” she says. “We’re a huge component of your everyday business and people here work for those companies every day to make their programs better.”
She has also suggested that loyalty programs are somewhat saturated at this point, and she hopes that Kobie can break the mold by providing invaluable insight into customers’ behaviors. “We have a proprietary service, an algorithm, called emotional loyalty scoring, we can see how a person is driven by status, by habit, or by reciprocity,” she says. “By knowing that about a customer, even if they have a points program, we can talk to each of those customers differently.”
She cited three examples to illustrate her point:
Thank you for signing up, please check your email for more information.