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‘Verizon Small Biz Rewards Program’ Serves as a Model for Driving B2B Loyalty Engagement in Small Business Sector Kobie Marketing, a recognized leader in the loyalty marketing industry, worked with Verizon to revamp its loyalty program, Small Biz Rewards. Small Businesses Are Big Loyalty Business While many people associate loyalty programs as being consumer-focused, there is a growing need for companies to develop loyalty programs aimed at small businesses. As a result, Kobie has expanded an existing loyalty program for....

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