There are anniversary milestones and then there is King Arthur Flour. America’s oldest flour company and premier baking resource, King Arthur Flour is celebrating its 225th anniversary this year, but that doesn’t mean the company isn’t keeping up with the times. Its ecommerce business accounts for about 20% of its revenue and the company has taken steps to boost its online customer engagement levels.
King Arthur Flour has partnered with Yottaa, a leading cloud platform for optimizing web and mobile applications, to....