Kia Motors Australia has attributed its decision to deploy a new website and new customer experience platform to the need to better personalise online interaction.
The car company has relaunched its customer website off the back of deploying Sitecore’s Customer Experience Platform, focusing on an SEO optimised and mobile responsive site with a focus on educational content.
According to the company, one of the most important considerations was to cater for increasingly mobile consumers. Currently, 40 per cent of customers engage with....