DALLAS, Dec 3—Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed an extension agreement with Cleveland-based KeyCorp (NYSE: KEY) to continue providing direct marketing services to KeyCorp’s KeyBank, through Epsilon’s agency, Purple@Epsilon.
An Epsilon client for over 15 years, KeyCorp is one of the nation’s largest bank-based financial services companies, providing investment....