Bank officials everywhere are always trying to drive increased customer engagement.
What are the key factors that bankers can “bank” on to entice more customer engagement?
According to a new global study from Affinion Group, conducted in partnership with Oxford Brookes University, age is a key factor when it comes to engagement.
Millennials, defined as individuals between the ages of 25 and 34, were shown to be the most engaged with their banks as demonstrated by their score of 71, while older individuals reported a....