Today’s ultra-empowered shoppers have a very low tolerance for poor customer service and crave a more personal and intimate relationship where retailers know their needs, wants and preferences, and respect their time and business.
According to KANA Software’s research survey, many shoppers value convenience of technology-enabled shopping experiences.
KANA®, a Verint® Company, conducted a research survey in April 2014 to gather consumer sentiment on customer service in the retail sector.
Consumers want interactivity....