UK’s Most Prestigious and Respected Retail Group to Deploy Advanced     Business Analytics to Increase Marketing Campaign Effectiveness across     Online and Offline Channels

MARLOW, United Kingdom—John Lewis Partnership has selected SAS® Marketing Automation to boost its campaign effectiveness     across its John Lewis and Waitrose brands. SAS Marketing Automation will     enable the Partnership to communicate with its customers in a more     relevant and personalised way. With this capability, John Lewis     Partnership will further advance its reputation for outstanding customer     service while maximising return on its campaigns and optimising     marketing spend.

SAS was chosen by the Partnership following a rigorous evaluation     process. SAS Marketing Automation’s usability, fast-track deployment     approach and integrated platform for campaigns and analytics are cited     as the key differentiators.

Craig Inglis, Director Marketing, John Lewis,      comments on the project: “John Lewis Partnership prides itself on its     outstanding commitment to exemplary customer service. We see SAS     Marketing Automation as a vital enabler in extending that ethos and     ensuring that customer communications are always relevant, both in-store     and online, and across all our brands. Crucially, it will help     co-ordinate a wide variety of customer touch-points to deliver an     enhanced and more consistent level of customer service across the     Partnership.”

Sarah Fuller, Head of Marketing Communications, Waitrose says of     the project “Given the Partnership’s exciting growth agenda, the     development of a wider retail and product offering and the focus on     creating a truly exceptional multi-channel experience for our customers,      SAS Marketing Automation will significantly enhance the way we engage     with both John Lewis and Waitrose customers in a consistent and     co-ordinated way.”

Ian Manocha, Managing Director of SAS UK, continues: “John Lewis     Partnership has tremendous marketplace momentum and has bold plans for     its next phase of growth; establishing a differentiated multi-channel     relationship with its customers will be fundamental to enabling that     growth. We look forward to working with the Partnership on the     deployment of SAS’ cutting edge marketing and analytical capabilities to     facilitate this.”

About SAS

SAS is the leader in business     analytics software and services, and the largest independent vendor     in the business intelligence market. Through innovative solutions     delivered within an integrated framework, SAS helps customers at more     than 45,000 sites improve performance and deliver value by making better     decisions faster. Since 1976 SAS has been giving customers around the     world THE POWER TO KNOW®. SAS and all other SAS Institute     Inc. product or service names are registered trademarks or trademarks of     SAS Institute Inc. in the USA and other countries. ® indicates USA     registration. Other brand and product names are trademarks of their     respective companies. Copyright © 2010 SAS Institute Inc. All     rights reserved.

About The John Lewis Partnership -

The John Lewis Partnership operates 30 John Lewis shops across the UK     (28 department stores and two John Lewis at home), and 234     Waitrose supermarkets. The business has an annual turnover of over     £7.4bn. It is the UK’s largest example of worker co-ownership where all     70,000 staff are Partners in the business.

John Lewis - John Lewis, ‘Britain’s favourite retailer 2009’* and     ‘Multiple Department Store of the Year 2009’ ** typically stocks more     than 350,000 separate lines in its department stores. The website stocks     over 100,000 products focused on the best of fashion, beauty, home and     giftware and electrical items including online exclusives.     is consistently ranked one of the top online shopping destinations in     the UK. ( ). John Lewis Insurance offers a range of comprehensive insurance     products - home, car, wedding and event, travel and pet insurance and     life cover - delivering the usual values of expertise, trust and     customer service expected from the John Lewis brand.

* Verdict consumer satisfaction index, January 2010

** The Drapers Awards for fashion retail, October 2009

You can follow John Lewis on the following social media channels:

Waitrose - Waitrose, Britain’s favourite supermarket*, has 234     shops in England, Scotland and Wales and is consistently achieving sales     growth significantly ahead of the market.**. Its strong performance has     been driven by the success of the essential Waitrose range, an     unmatchable top tier of products including the new Duchy Originals from     Waitrose, free delivery driving rapid online growth, as well as a long     term commitment to sourcing the UK’s finest local and regional foods.      Waitrose combines the convenience of a supermarket with the expertise     and service of a specialist shop - dedicated to offering quality food     that has been responsibly sourced combined with high standards of     customer service.

* Telegraph Magazine Shop Awards - Best for Food & Drink; BBC Watchdog -      Britain’s Favourite Supermarket; Good Housekeeping Awards.

** Kantar World panel

You can follow Waitrose on the following social media channels

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