Students at James Madison University recently got more motivation to cheer, tweet, like, and post–all in the name of school pride and supporting Duke sports. JMU Athletics recently launched Duke Rewards presented by America’s Best Contacts and Eyeglasses, a student rewards program that is points-based, to encourage students to engage with JMU Athletics via social media and attend JMU sporting events. “Attendance (at sporting events) wasn’t low, but we were looking for opportunities to improve engagement with our....

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