Marketing to millennials is an increasingly high priority item among customer loyalty marketers.
Merchants who maintain frequent communication with loyalty program members see three times more customer visits than those that do not send any communications. Millennials tend to demonstrate brand loyalty for several different dining restaurants. According to a new survey from YouGov, Jimmy John’s, Chipotle, Chick-Fil-A, and Whataburger, respectively, have the highest current millennial customer loyalty among all major fast dining....