On the first day of the 2019 Loyalty Expo, Jimmy Budnik, Vice President of Customer Care for Overstock, took the stage for an interactive presentation. Overstock is a household name, but Budnik began by introducing the not-so-commonly-known aspects of his brand and its loyalty efforts.
He said, “We’re primarily focused on home goods, furniture, décor, but we also have a very large tech background. Under the Overstock umbrella, there’s also another half of the company called Meta G, which does a lot in the....