In celebration of International Off-Road Day on October 8, 2025, Jeep® has unveiled exciting updates to its exclusive Badge of Honor program, encouraging Jeep 4x4 owners to push the boundaries of off-road adventure. The latest expansion includes six new trail-based challenges, a set of Digital Trails for more accessible exploration, and significant improvements to the program’s mobile app.
The updates offer a broader range of off-roading experiences for all skill levels, giving Jeep owners even more opportunities to earn physical badges, connect with fellow enthusiasts, and showcase their commitment to the Jeep lifestyle. With an expanded trail map and additional Core Trails in underrepresented states, the program now reaches even more Jeep drivers across the U.S.
Jeep Global Head of Off-Road and EVs Aamir Ahmed said, “The Jeep Badge of Honor program represents the spirit of adventure and community that defines our brand. Quite simply, no other brand can offer off-roading experiences quite like Jeep can. With the expansion of these new features and an enhanced app experience, we're giving Jeep owners even more ways to explore, connect, and celebrate their off-road achievements. These advancements reflect our commitment to evolving the Jeep lifestyle and empowering our customers to take their journeys further than ever before.”
Jeep is also integrating technology more deeply into the off-roading experience. The new Jeep Adventure Guides, compatible with the Uconnect 5 Nav system, provide detailed, built-in trail guidance to help users navigate Core Trails with ease.
The app’s updated interface now features a more interactive trail map with new filters, trail imagery, and user ratings, enhancing planning and accessibility for both seasoned off-roaders and newcomers. The Digital Trails initiative offers less-intimidating options that still reward users with in-app badges and points, making off-roading more inclusive.
The newly introduced challenges bring a gamified twist to the off-road journey, rewarding consistency, variety, and ambition. Whether you’re completing a trail every month with “Month Streaker” or conquering iconic routes in Moab with “Moab Marvel,” each challenge offers unique goals and recognition. New Core Trails have also been added across Oklahoma, Idaho, New Mexico, and South Dakota, alongside new Digital Trails from California to Kentucky.
Learn more about Jeep’s Badge of Honor Program here.