Insomnia Cookies Becomes Official Cookie of the Knicks in New MSG Sports Partnership
Madison Square Garden Sports Corp. has officially partnered with Insomnia Cookies, naming the late-night bakery chain the “Official Cookie of the New York Knicks.” As part of the collaboration, fans visiting Madison Square Garden will now be able to enjoy a dedicated Insomnia Cookies concession stand located on the primary concourse. The stand will offer popular flavors such as Snickerdoodle, Chocolate Chunk, and Peanut Butter Chip, along with their signature Cookies IN Ice Cream. Select suites throughout the arena will also serve Insomnia’s products during all ticketed events.
Insomnia Cookies CEO and Founder Seth Berkowitz said, “As a hometown New Yorker, I couldn’t be happier with this new partnership between Insomnia Cookies and the iconic New York Knicks and Madison Square Garden. New York City is our largest market, and we’re excited to bring our passionate Insomniacs another channel to enjoy our warm, delicious cookies. This partnership also marks another important milestone in our growth journey of reaching Insomniacs in an unparalleled way and scaling to 1,800 bakeries globally over the next decade.”
In addition to its physical presence at MSG, Insomnia Cookies will be integrated into fan engagement initiatives, including an on-court contest at two Knicks regular-season games. The brand will also serve as the presenting sponsor of “Friday Night Knicks,” with promotional visibility across the Knicks app, social media, and email campaigns. Throughout each home game, Insomnia branding will be featured on digital signage, including the LED ribbon board and GardenVision.
Learn about Insomnia’s Rewards program here.
Pizza Hut Teams Up With Josh Allen to Celebrate National Pizza Month
Pizza Hut is kicking off National Pizza Month with a major comeback of one of its most beloved meal deals, the Big Dinner Box. The crowd-pleasing bundle includes two medium one-topping pizzas, five breadsticks, and eight boneless wings, all starting at just $19.99. Designed for sharing with family and friends, the Big Dinner Box is perfect for feeding the good times all month long and is now available at participating locations nationwide. To celebrate its return, Pizza Hut has partnered with PEPSI and NFL quarterback Josh Allen in a new promotional campaign. The humorous spot features Allen calling out the iconic “Hut” — a nod to both his play-calling and the pizza chain, while highlighting a special offer: customers can snag a 2-liter Pepsi for just $2 by using the promo code PEPSISETHUT.
Pizza Hut CMO Melissa Friebe said, “National Pizza Month is the perfect time to deliver fan-favorites at incredible value. The Big Dinner Box brings everyone together over great pizza and our iconic sides, and with Josh Allen on board, we’re hooking fans up more ways than ever this month.”
Beyond the Big Dinner Box, Pizza Hut is rolling out even more value-packed deals for October. Pizza fans can try the new Crafted Flatzz starting at $5 each, and take advantage of Melts Monday, where all Pizza Hut Melts are available for just $4.99 every Monday.
Taco Bell Throws the Ultimate National Taco Day Bash
Taco Bell is pulling out all the stops for National Taco Day on Tuesday, October 7, marking its biggest Taco Tuesday celebration yet. The festivities kick off with all-day savings, exclusive merchandise, and delivery deals designed to unite taco fans across the country. From $1 Cantina Chicken Soft Tacos offered every two hours to $5 off Party Packs via the Taco Bell app, the celebration is packed with tasty incentives. In addition, delivery fans can score buy-one-get-one-free tacos through DoorDash, ensuring no taco lover is left out.
The day’s main event schedule starts bright and early at 9 AM PDT with a limited drop of just 500 exclusive National Taco Day T-shirts. Then, starting at 11 AM and continuing every two hours until 5 PM, fans can redeem one of 25,000 $1 Cantina Chicken Soft Tacos per round. At 7 PM, Taco Bell caps off the celebration with a major giveaway: 100 lucky participants will receive a $160 gift card, enough for a year’s worth of Taco Tuesday delights.
Taco Bell has played a major role in shaping the National Taco Day we know today. After freeing the “Taco Tuesday” trademark in 2023 and working with the National Day Calendar in 2024 to align the holiday permanently with Tuesdays, the brand now celebrates in 2025 with a taco-perfect alignment of date and deals.
Read all about it here.
Original Article Links:
Insomnia Cookies Named the Official Cookie of the New York Knicks
Pizza Hut’s Big Dinner Box Returns in Partnership with NFL Star Josh Allen
Taco Bell to Go Big for National Taco Day with $1 Tacos, T-Shirts, and Year-Long Prizes