When consumers interact with a brand, they expect the process to be consistent and seamless regardless of the channel they use to engage. Whether customer engagement happens online or in a physical store, it is the brand’s responsibility to provide the convenience and value consumers seek. And since there is now such a wide array of digital, social and mobile channels open to customers, many brands a struggling to connect all the dots and offer a truly omni-channel customer experience.
Clothing Retailer JBC is one brand that has just....