For Jamba Juice officials, eclipsing one million members in their Jamba Insider Rewards loyalty program is a major milestone.
Loyalty360 caught up with Julie Washington, Chief Brand and Innovation Officer for Jamba Juice, to talk about the notable achievement.
What does eclipsing one million members in your loyalty program mean to Jamba Juice?
Washington: Hitting the one million milestone in any initiative is always something to celebrate. In the case of our loyalty program, it means we are able to reward and communicate with....