Gone are the days when marketers could count on group mentality to turn a product into a must-have for anyone in the throes of puberty who didn’t want to be left out. Granted, it still required research and creativity (and sometimes luck) to introduce a product that made it to that level.
But today we can’t count on so many following so few. The teen audience is more fragmented than ever, and knowing and understanding the nuances is critical.View Full Article