Brand strategies. A 360° view of the brand. Brand engagement. Brand management. Brand identification. Brand reputation. Although marketers claim to do nothing but service the customer they spend most of their time focused on the brand. While the growth of brand management has done much to elevate the sophistication of marketing, it has - to its detriment - shifted focus away from the customer. Let’s face it, the very reason that businesses (and indeed brands) are in business is to serve the customer. It’s as simple as the....