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Dale Renner, founder and CEO of RedPoint Global, doesn’t care much for titles in the world of loyalty marketing, such as Chief Digital Officer or Chief Marketing Officer.
“It’s challenging in a large enterprise where we create these titles like Chief Digital Officer,” Renner told Loyalty360. “What does a Chief Digital Officer do compared to a Chief Marketing Officer? Or the person in charge of email might be in direct conflict with what I’m doing with my CRM in my call centers. Part of the challenge is....
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