Digital customer engagement is an imperative today for loyalty marketers everywhere, including The Finish Line.
And during the company’s recent fourth-quarter earnings call, CEO Sam Sato−who assumed that post 13 months ago−spoke about The Finish Line’s commitment to digital.
“Shifting to digital, we are now better positioned to serve our customers and fuel increased productivity,” Sato said, following a fourth-quarter fiscal performance that saw comp sales fall 4.7 percent. “In October, we....