“Just being loyal isn’t good enough,” Marg said during his session, “The Importance of Engaging Your Most Loyal Customers,” on Monday during the 4th annual Loyalty360 Engagement & Experience Expo. “At the end of the day, there is only so much spend you can get from people and you need to move them to a place where they are advocates.”
Marg discussed how one of its clients, Ruum, which sells children’s clothing, wanted to spark customer engagement and retain its best customers.
Marg said....