Iris Concise, the strategy and consulting arm of global creative network Iris, has added another client to its loyalty practice by signing Daimler Trucks North America (DTNA). DTNA selected Iris Concise to implement an aftermarket customer appreciation and loyalty program that fulfills all customer touchpoints. As usual, we at Loyalty360 at extremely happy to see suppliers and brands partner to develop customer-focused strategies.
The program will initially target small to mid-sized business customers using DTNA’s e....