Infor Provides Customer Relationship Management Tools to Ticketmaster

Infor CRM Applications to Provide Real-Time Customer Data, Support More Effective Campaigns

Infor, a leading provider of business application software serving more than 70,000 customers, today announced that Ticketmaster, a Live Nation Entertainment Inc. company, has selected Infor Epiphany Interaction Advisor, Infor Epiphany Marketing and Infor Orbis Marketing Resource Management (MRM) to gain a better understanding of their growing customer base with enriched, real-time data.

Ticketmaster is utilizing Orbis MRM, Infor Epiphany Interaction Advisor, Event Based Marketing and Campaign Management to reach new customers and enhance its multi-channel marketing programs.

"Being able to effectively communicate cross-channel and proactively identify how to better interact with customers in a meaningful way is key to remaining successful in a fast-paced business environment such as Ticketmaster's," said George Wright, senior vice president and general manager, CRM, Infor. "Infor CRM applications designed specifically for marketers take the guesswork out of efficiently conversing with customers, so interactions can be more meaningful and positively impact the bottom line."

About Infor

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in 194 countries improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both. To learn more about Infor, please visit www.infor.com.

Infor customers include: