At Sentient Jet, one of the leading private aviation companies in the country, officials noticed an uptick in social media customer engagement and, given the level of mobile pervasiveness now in society, they felt it was time to launch a new booking app.
Following a record summer for the company, in terms of both flight volume and sales, the launch of the new app is the latest in a series of innovative company updates, including a sophisticated brand redesign, appointment of Peter Ockerbloom as Executive Vice President, Sales and Revenue Management, and the lease of a new class-A headquarters to support continued company growth.
Sentient Jet CEO Andrew Collins told Loyalty360 that the company is always looking for ways to innovate on top of its Jet Card, which allows clients to purchase flight time on Light, Mid, Super-Mid, and Heavy aircraft as well as in two age classes (Preferred and Select), starting at $124,825. Sentient Jet Cardholders receive a combination of industry leading service at a tremendous value, complete with a one-year lock on both hourly rates and fuel surcharges, with the added bonus of 15% discounts on hourly pricing for qualifying travel.
“We have always been very focused on the jet card, but we are always looking to innovate on top of the card as well, and we want to ensure that booking a Sentient flight is the most seamless experience available,” Collins said. “With flexibility being one of the hallmarks of our brand, we wanted to further elevate and personalize the Sentient experience by allowing Jet Card holders to instantly book private jet travel from their smartphones with the touch of a button. The launch of our new app brings us to the next level in servicing our Cardholders’ personal and business travel needs by allowing them to book flights more quickly and easily than ever before, while providing them with the same unparalleled service and commitment to safety they have come to expect.”
Available for Android and Apple, the new app features all-new technology for a seamless user experience, providing Jet Card holders with a fast and efficient way to easily reserve and confirm travel plans and receive live flight updates. Through the app, Sentient Cardholders can completely manage their accounts, from quoting and booking flights on demand to reviewing Sentient’s proprietary Sentient Certified safety flight reports, managing passenger information, receiving flight details and rating their experience immediately upon touchdown. The app also offers a 24/7 live chat feature, as well as localized recommendations for some of the offers available exclusively to Cardholders through Sentient’s extensive benefits program, including complimentary nights at renowned hotels such as The Peninsula Hotels in New York and Chicago and The Little Nell in Aspen, as well as exclusive retail offerings at Brioni, Roberto Coin, and Baccarat.
“We communicate with our clients in a variety of different ways,” Collins added. “Whether it’s through email, text, mobile calls, or even traditional land lines, we try to communicate in the way each client prefers, and this can evolve over time depending on the client. Recently, we’ve seen increased engagement via social media. Given the increase in social engagement and the increasing prominence as mobile as a means of communication, it was a natural time to introduce a simplified booking app that provides both an easy, seamless experience, as well as a number of proprietary offerings.”