Customers seek value and flexibility in rewards programs based in the financial industry, according to Bob Grothe, Vice President of Strategy and Analytics & Loyalty and Reward Solutions at MasterCard.
During Loyalty 360’s Thursday webinar, “Rewards in Interesting Times,” Grothe said that loyalty marketers can manage reward costs by using point tiers to their advantage.
“Continuing to give greater control to customers as it relates to reward redemptions is key to future success,” he told....