Marketers would use any extra leverage they can attain when it comes to additional customer loyalty. So here’s something they can consider: In-store Wi-Fi can lead to increased customer loyalty.
According to a new study from EarthLink Holdings Corp. released Tuesday, 28% of retailers reported increased customer loyalty due to in-store Wi-Fi. Earthlink Holdings Corp. partnered with experts from research consultants IHL Group and cloud-managed Wi-Fi solutions provider AirTight Networks to conduct one of the first-ever studies that....