So many loyalty marketers would love to know what exactly makes millennials tick from a customer engagement/customer experience perspective, what kinds of technology options they prefer, and where they like to shop.
Like their Generation Z counterparts, millennials like to shop and engage with brands in-store as well as online, which means your loyalty program needs to be seamlessly integrated across digital and physical properties to accommodate your millennial customers.
A new report from SmarterHQ says that, as retailers adapt to....