How can a startup in the green economy effectively use its limited advertising and marketing resources in order to get the biggest bang for its buck? Obviously, there is no easy answer, but a recent study published in the Harvard Business Review by a McKinsey and Company Online Marketing Specialist gives companies a solid suggestion about where to focus their dollars to effectively improve customer loyalty. Adapting that strategy for the green economy is a no-brainer, as people who buy green WANT to love the companies they buy from,....