MarketingDive.com says that while IHOP is currently in the "preliminary stage" of determining its virtual brands strategy, Johns noted during the earnings call the breakfast chain's infrastructure strongly supported the model, with 70% of its domestic restaurants including two full kitchens.
"We're currently reviewing our daypart strategy and assessing how to best utilize our existing capacity," Johns said during the call, adding that off-premise sales have remained strong even as dining room restrictions....