InterContinental Hotels Group (IHG) announced the revamping its loyalty program. Changes included a new tier-and-bonus-point-earning structure and options to pick bonuses.
“We’ve transformed the benefits for our members in a way we’re confident delivers minimal-to-no-impact from a cost perspective to the vast majority of our hotels,” said Heather Balsley, senior vice president of global loyalty and partnerships at IHG Hotels & Resorts.
The program was renamed from IHG Rewards to IHG One Rewards includes a....