London. 25 January 2012— ICLP (http://www.iclployalty.com/), the global leader in loyalty marketing (http://www.iclployalty.com/) and customer relationship management, is calling on UK retailers to adopt customer loyalty programmes as a means of surviving the tough economic climate.
Phil Szymala, business insight director at ICLP UK, says: “The recession has acted as a catalyst for the rise of discounting among retailers in the UK as consumers look for the lowest price on quality brands, but this approach is just a short....