At its Smarter Commerce Summit, IBM announced that its IBM Interactive unit is offering new services for CMOs and CIOs to better engage with customers in the digital era.
Knowing the value of a handshake in closing a deal, IBM established a world record for the longest handshake as it announced new services to help its C-level customers win new business for themselves in the digital era.
At the IBM Smarter Commerce Global Summit 2012 here, IBM called on the 2,380 attendees of its opening keynote session to link hands for a....