The secret to providing a real-time and personalized customer experience is a code that many marketers are desperately trying to crack. The rise of big data and the popularity of social media have helped many brands make huge strides, but much of the progress in this customer engagement space must still be made. One of the major obstacles facing many brands is the speed at which this data is created. Another problem lies in deciding what data is actually useful and what is not.
To solve these growing problems, IBM and Twitter have just....