Humanizing customer data is a significant piece of running a successful cinema loyalty program. At Movio, a global leader in marketing data analytics and campaign management software that works with leading cinema exhibitors, film distributors and studios, its mission is to revolutionize the way the film industry interacts with viewers, increase box office revenue, and improve the quality of content produced. Matthew Liebmann, senior vice president, Americas, Movio, delivers strategic, operational, and marketing advice to many of the....

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