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In the past, officials at HuHot Mongolian Grill had segmented loyalty program members based on total number of visits. But, they sought a solution that would allow them to target their “least likely” visitors.
As a result, HuHot Mongolian Grill—which comprises 70 HuHot restaurants in 18 states, with the vast majority located in the Midwest and Mountain West states—opted to use Paytronix Systems scoring to motivate its most unlikely visitors to come in and purchase meals. The scoring algorithm analyzes....
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