Loyalty360 Reads: December 16 | Shell Adds AAdvantage as Rewards Partner; Wyndham Rewards Members Can Now Turn Points into Cash; and More

Shell and PDI Announce AAdvantage as a New Partner for Fuel Rewards Program
Shell Oil Company, the largest fuel network in the U.S., and PDI, the management software company in charge of the Fuel Rewards program, have announced AAdvantage®, the American Airlines loyalty program, is joining the Fuel Rewards program as its first airline partner. The addition of AAdvantage means that its members will now be able to earn two AAdvantage® miles for every gallon of fuel they purchase at Shell.

"Covid has changed a lot about travel, but with some light at the end of the tunnel, we know many people are anxiously awaiting and even planning for their next trip. Shell and American wanted to partner together to help travelers make the most of that trip by allowing them to earn airline miles with every fill-up at their local Shell," said Greg Lemen, Director Loyalty Partnerships and New Business Development for Shell Retail US.
Wyndham Rewards Members Can Now Turn Points into Cash with Bakkt
Wyndham Rewards® members can now convert their Wyndham Rewards points to cash thanks to a newly launched relationship with leading digital asset marketplace Bakkt and its highly-rated Bakkt App.

Available starting today, members of Wyndham Rewards can easily link their account within the Bakkt App, unlocking the ability to instantly convert their points to cash using the app. Once converted, members may then deposit the funds into their bank account, send them to a friend, purchase discounted gift cards or use them for online and in-store purchases via both Apple Pay® and Google PayTM, among other options. Members may also use the Bakkt App to purchase additional Wyndham Rewards points, either via funds they've received from converting other loyalty currencies to cash or through another preferred payment method.
FTX will pay Golden State Warriors $10 million for global rights
The Golden State Warriors have agreed to an international rights sponsorship with crypto platform FTX.

Deal terms were not made public, but people familiar with the agreement told CNBC it’s a multiyear pact valued north of $10 million total. The people discussed the deal on the condition of remaining anonymous as they aren’t authorized to discuss contract specifics. It’s the first global deal for the $5.6 billion Golden State Warriors.
Oman Air and Air Mauritius joins Air Canada’s Aeroplan
Oman Air and Air Mauritius were added to Air Canada’s growing, and world’s largest roster, of more than 40 airline travel partners.

Oman Air is the national carrier of the Sultanate of Oman. The airline operates flights from its hub in Muscat, Oman throughout the Mid-East, several European gateways, the Indian Sub-Continent, South Asia, as well as to popular adventure destinations in Africa. Air Mauritius is the national carrier of the Republic of Mauritius. The airline operates flights to its European gateways Paris Charles de Gaulle and London Heathrow, as well as to Mumbai, Johannesburg, Madagascar, Réunion and Rodrigues.

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