Loyalty programs are as common today as ecommerce sites. Every B2C brand has some form of loyalty solution, whether published or behind the scenes. Retailers are looking at consumer transactions and driving promotions by re-targeting campaigns and offering customers personalized programs. For technology provider HTK Limited, making sure that all the elements of a brand’s program are designed perfectly is of the utmost importance. Only at this point can data, insights, and targeted campaigns take shape and drive results.    ....

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