Global loyalty management leader, Aimia, today announced an extension to its agreement with anchor partner HSBC for its participation in the Air Miles programme in the Middle East.
The extension to the partnership, which has run for over a decade, means members will continue to collect Air Miles twice every time they use their HSBC credit card alongside their Air Miles Middle East card at partner outlets and will now also benefit from HSBC increasing its investment in the Air Miles programme. This will provide HSBC's customers with....