That notion of forming a loyalty community is a great opportunity for marketers, but there are various moving parts attached to it.   Loyalty360 talked to Carlos Dunlap-Beard, VP of Loyalty Solutions at Snipp, about this theme and what loyalty marketers should know about it.   How important are “on-premises” opportunities for brands today? Dunlap-Beard: In today’s world of connections through digital media, having people gather together to “be social” and not just interact through media is a....

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